Case Studies
handsome stockholm - bridal launch
Brief: Launch strategy and copy for a new bridal glove line
Approach: Crafted campaign narrative, newsletters, and e-commerce copy that introduced the collection with quiet sophistication.
Outcome: Positioned the brand as “accessible luxury,” elevating its perception and strengthening direct-to-consumer sales.
Herschel Supply Co. - Localised Marketing Activation
Brief: Strengthen Herschel’s European presence through localised marketing in London.
Approach: Led creative and retail activations tailored to London’s cultural landscape, aligning with global brand strategy.
Outcome: Boosted brand relevance and engagement, solidifying Herschel’s design-conscious position in the UK market.
G-Star Footwear — Celebrity & Influencer Seeding Program
Brief: Build awareness for G-Star’s winter footwear collection through targeted celebrity and influencer outreach.
Approach: Directed seeding program to key cultural figures and stylists, securing placements with meaningful media visibility.
Outcome: Idris Elba was later featured in British GQ wearing the shoes — a standout moment that amplified brand credibility.
G.H. Bass — Summer Collection Campaign
Brief: Produce and style a summer campaign for men’s and women’s footwear.
Approach: Directed a relaxed Newport Beach shoot capturing the brand’s effortless, sun-soaked aesthetic.
Outcome: Delivered multi-channel content that reinforced G.H. Bass’ timeless appeal with a fresh, coastal tone.
Farah Menswear — Winter Campaign with Charlie Cummings
Brief: Create a moody winter campaign capable of sitting beside designer brands in print.
Approach: Partnered with photographer Charlie Cummings to craft a dark, refined narrative blending heritage and edge.
Outcome: Produced high-quality imagery that elevated Farah’s visual identity within contemporary menswear.
G.H. Bass — Evergreen Loafer Campaign
Brief: Develop timeless campaign assets for G.H. Bass’ core loafer range.
Approach: Led creative direction highlighting craftsmanship and versatility for e-commerce, retail, and B2B use.
Outcome: Created a cohesive image library that strengthened brand consistency and reinforced its heritage of quality.